Dilma Lopes

Brand Identity designed for a caterer and dessert baker in Brazil. Dilma Lopes has been a pastry chef since 1990 and needed a rebrand in order to communicate better with a new target audience.

Services: Branding, illustration and retail packaging design

DilmaLopes_Logo

The way communication is done in Brazil was a big influence on this project. What is usually done through pricing and simple messages, with a lot of information and busy graphics, now is directed by the upscale clientele Dilma Lopes was able to target. Dealing with middle-upper class, making more than $150k a year, the prices for the desserts went up and the ingredients are now premium, just like the customers.

DilmaLopes_Stationery
DilmaLopes_Business Cards
DilmaLopes_Box

The idea was to create a look these customers are already familiar with, such as in high-end stores. Scandinavian design, with its clean lines, minimalism and pastel colours were the driving point in the research phase. Now the whole brand can be cohesively beautiful and directed at the key customers. The colours were based off of the many sweets Dilma creates, with an off-white creamy colour to resemble vanilla, sugar and cream and a red that relates to raspberries, strawberries and jam. The typography is now no nonsense, beautiful and complements the style of design.

DilmaLopes_Postcards
DilmaLopes_Bags

Along with stationery, post cards, retail packaging and custom illustrations were created to accompany the simple typeface and the colour palette. The pointillism style was chosen because of its simplicity and look, giving the branding a more premium look.

DilmaLopes_Illustrations
DilmaLopes_Image

Other projects

Tower BespokeBrand Identity

Kellogg's VectorDigital Design

Kellogg's Bear NakedDigital Design

BUSINESS INQUIRIES

Send me an email

+1 613 650 9603

SANTARÉM DESIGN

Home

About

Work

Contact

SIDE PROJECTS

Formoso.co (Coming September 2019)

Graphic Walrus (Comming soon)

Design For Clients (Coming soon)

The Happy Project (Name TBD/Coming Soon)

Stereoposters (Coming Soon)

© 2019 Santarém Design & Advertising