New elevated brand identity for a pastry chef targeting upscale consumers in Brazil.

The Challenge

Dilma Lopes is a pastry chef who has been working with cakes and desserts for over 20 years.

The Approach

The way communication is done in Brazil was a big influence on this project. What is usually done through pricing and simple messages, with a lot of information and busy graphics, now is directed by the upscale clientele Dilma Lopes was able to target. Dealing with middle-upper class, making more than $150k a year, the prices for the desserts went up and the ingredients are now premium, just like the customers.

Roles