Responsive website designed for Kellogg’s Bear Naked, a funny and engaging brand being launched in Canada.
Services: Digital design, Interaction design and User Experience
Team: Trevor Bell, Mike Spilchuk, Ornella Palla, Tracy Wightman, Jacqueline Adediji
Kellogg’s has recently acquired a healthy granola brand called Bear Naked. The new brand approach had a funny tone of voice and it was created to target a younger, health conscious, and adventurous generation. Using bears as the main ingredient of this new branding, the copy and look and feel of the brand has a punny and fun nature, also using illustration as part of the visual language.
The website needed to be different from the American version, which is a bit outdated and did not make justice to the brand. The Canadian version of the website used custom illustration and patterns to create a more cohesive environment for the Bear naked brand.
Along with the website design, I was also responsible for art directing the photography for the Canadian Market. A partnership with Shutterstock allowed the team to create and direct the photoshoot with the new Canadian packaging.
Formoso.co (Coming September 2019)
Graphic Walrus (Comming soon)
Design For Clients (Coming soon)
The Happy Project (Name TBD/Coming Soon)
Stereoposters (Coming Soon)
© 2021 Santarém Design & Advertising