Responsive website designed for Kellogg’s Bear Naked, a funny and engaging brand being launched in Canada.
Services: Digital design, Interaction design and User Experience
Team: Trevor Bell, Mike Spilchuk, Ornella Palla, Tracy Wightman, Jacqueline Adediji
Kellogg’s has recently acquired a healthy granola brand called Bear Naked. The new brand approach had a funny tone of voice and it was created to target a younger, health conscious, and adventurous generation. Using bears as the main ingredient of this new branding, the copy and look and feel of the brand has a punny and fun nature, also using illustration as part of the visual language.
The website needed to be different from the American version, which is a bit outdated and did not make justice to the brand. The Canadian version of the website used custom illustration and patterns to create a more cohesive environment for the Bear naked brand.
Along with the website design, I was also responsible for art directing the photography for the Canadian Market. A partnership with Shutterstock allowed the team to create and direct the photoshoot with the new Canadian packaging.
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© 2019 Santarém Design & Advertising