Creating an attention grabbing identity for a tailor in Toronto.

The Challenge

The brand is inspired by British store signage
as an ode to OldStyle serifs from the 1800s

The Approach

The looped W was created to be used as a standalone icon and as part of a system, echoing the pair of snippers used to cut the fabric and a loop, to symbolize the thread used in the hand-crafted suits.

Roles