Kellogg's Bear Naked was already a successful brand in the US and they needed to introduce the product into the Canadian market, with new packaging, art direction and website.
The new brand approach had a funny tone of voice and it was created to target a younger, health conscious, and adventurous generation. Using bears as the main ingredient of this new branding, the copy and look and feel of the brand has a punny and fun nature, also using illustration as part of the visual language.
Art Direction
Identity Design
UX Design
UI Design
Visual Design
Packaging Design
Accounts: Mike Spilchuk, Ornella Palla, Tracy Wightman | Creative Direction: Trevor Bell | Design: Thiago Santarem | Development: Jacqueline Adediji
Identity Design
UX Design
Packaging Design
